How to get your church on the radio
BBC local radio stations are hungry for news. They are also committed to having Sunday morning “Faith and Ethics” programmes and each one has a Religious Producer. By getting to know your local producer and recognising a strong story your church can be the talk of your town.
GET TO KNOW YOUR PRODUCER
Make contact with your BBC station’s Religious Producer (sometimes called Faith Producer). This person will be very busy so don’t waste their time, but they do want to know what you’re doing. Some producers also present the Sunday programme; other stations will have a separate presenter. Listen to their programme and find out what material they make use of.
GET YOUR NEWS STORY OUT THERE
Get a brief press release to the local producer three weeks before your event. Give all the important information including a contact phone number, and say why this is a story that should be on the radio.
WATCH OUT FOR GOOD FEATURE PIECES
Things that you might not consider “news” can still make gripping radio. Does someone have a good conversion story? Does someone run an ethical business? Do your young people have an unusual activity planned?
JOIN THE VOLUNTEER TEAM
Find one of your best people with a passion for communicating and release them from other jobs so they can join the team at the radio station. Most BBC stations will gladly accept offers of volunteer help, as long as you’re genuinely committed to the station and willing to start at the bottom.
OFFER A STRONG THOUGHT FOR THE DAY
Some BBC stations still have a Thought for the Day slot of some kind. Listen to what they do then send a sample Thought to your producer. Make sure it’s not at all preachy, but make it relevant to a current local news story and try to use humour. Be available to write Thoughts at short notice.
This piece first appeared on themedianet website.